Do you know the secrets
about the sensory marketing?
Yan Zhang October 2015
The sensory overload occurred in recent years, it is no attraction to customers by using
simple and single advertising ways. According to the advanced technology that
sensory marketing become more diversified. It motivates the desire of
consumption as well as the economic development. The developing of the film
shows the typical case in sensory marketing.
Originally,
the film using continuous rotation of pictures and create an illusion of
activity. At the same time the early period film showed acrobatics only thus customers
lost interest in short term. Gradually, the rough film fail of meeting the
demand. From 1913 to 1926, the film make a progress in auditory sense field.
People can enjoy the film not only from the vision sense but also the auditory
sense. After years, the film innovated the content and form combing the real
life to arouse the resonance. The film is based on demand to change and
developing with advanced technology. Nowadays, 7D movies also appear in public
view. Visual sense, auditory sense and touch integrate in film to customers.
They are willing to spend money to experience attractive movies. At present the
film become a kind of culture in each country. It is surprise to find the film
can influence the economic development. Because it becomes an industry in
marketing.
In
conclusion, sensory marketing keep fresh cannot without advanced technology.
Customers always feel bored towards invariable. Curiosity is a strong
motivation to enter the new fields. Sensory marketing have to become a shiner to
catch customers’ eyes.
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| color and sound in film |
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| 7D movie |
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