Marketing perspective factory (Body image)

                         Body image

Yan Zhang December 2015


Several advertisements can make sense because of deep gap between the real and the ideal physical. Even the makeup advertisers post two pictures to shock potential customers’ vision. The awareness of the ideal physical to urge persons to purchase products. And what is the standard of the ideal physical? It will be get different answers from all over the world because of the unique culture. In China, possess the white skin is the mainstream aesthetic. So the function of the products to make skin become white. On the contrary, lots of American girls consider the brown or black skin is more beautiful. At the same time, the standard of the ideal physical changing in different time. From BBC, a number of the men in nowadays think having a ‘Dad Bod’ is more attractive than ‘Gym Bod’.

The ideal physical in mind to become the demand of the variety products. The direction of the ideal physical drive by plenty of the factors. Therefore, a huge survival space for same sectors offering products to meet diverse demands. And products have to update quickly to catch the trend.

Gym Bod & Dad Bod