2016/02/01

Marketing perspective factory ( Self-concept)

Tattoos with self-esteem


Yan Zhang February 2016
The marketing of the tattoo become more and more extensional. In current years, a large number people in favour of the tattoo culture. And the tattoo is deemed to be the artworks on body instead of destruct gradually. In the western countries, there are tattoo events such as the international London tattoo convention or Manchester international tattoo show. Therefore, the attitude of the tattoo are positive enough. But why are so many people enjoying this special culture? Does only follow the fashion trend? Not exactly right, Marie Randle said that tattoos are not just fashion label but driven by a wide range of motivational factors that are essentially associated with self-esteem. The description of the self-esteem from Solomon (2015) is the positivity of a person’s self-concept. In brief, people expect to build an ideal selves with tattoos. For examples, breast cancer survivors with terrible scar are able to cover the scar with beautiful tattoo patterns. The tattoos help them find the self-esteem as a women. One such tattoo artist, David Allen, say about the process; “What was clinical became beautiful again… we turned sterile into sensual. We took back control.” (Dovas, 2015) It just likes making up, no one will refuse to become beautiful.
The self-esteem is one of the significant factors persuade self to have tattoos and on the contrary, a study by Dr. Jerome Koch who is a professor of sociology, said that women with more tattoos have higher self-esteem. (Scutti, 2015)


Manchester international tattoo show

International London tattoo convention 

Tattoo cover the scar



























Reference:
Dovas (2015) Tattoo Artists Cover Breast Cancer Survivors’ Scars With Beautiful Tattoos. Retrieved from http://www.boredpanda.com/breast-cancer-survivors-mastectomy-tattoos/.

Solomon, M. R. (2015). Consumer behavior: Buying, having, and being (Eleventh;Global; ed.). Boston: Pearson.

Scutti, S. (2015). College Women With 4 Or More Tattoos Have Higher Self-Esteem, But Also Report Higher Rate Of Suicide Attempts.  Retrieved from http://www.medicaldaily.com/college-women-4-or-more-tattoos-have-higher-self-esteem-also-report-higher-rate-362630


Link:

(Tattoo and self-esteem)

(More details of study by Koch)
http://www.medicaldaily.com/college-women-4-or-more-tattoos-have-higher-self-esteem-also-report-higher-rate-362630



 



No comments:

Post a Comment