Social media may palsy your sense
Yan Zhang November 2015
It was referred “brand” in the former blog article. Brand become a motivation to influence the decision making by customers. However, how to make people know a plenty of brands. Social media makes a contribution to sensory marketing. Sometimes, people purchase products without rational reason because of following the social media.
It was referred “brand” in the former blog article. Brand become a motivation to influence the decision making by customers. However, how to make people know a plenty of brands. Social media makes a contribution to sensory marketing. Sometimes, people purchase products without rational reason because of following the social media.
In fact, it is so
common for people to express everything they prefer on Facebook or Twitter. At the
same time, social media have a huge power to get attention as well as make a
function to control the consumption. For example, because of poor sales that Adidas even
pulled Stan Smiths off the shelves in 2012. It was reintroduced to much
fanfare in 2014, with a social-media campaign targeting celebrities. (Dennis,
2015) But over time, the green shoes is known as almost people. A number of
people to buy the Stan Smith under the power of the social media. Some crazy
persons buy around two-dozen pairs shoes for their friends. Even several
location stores out of stock for long time. It ignores the demands and prices
only get one to follow the social media trend.
A large percentage
people immerse themselves in social media lead to losing rational consumption. Pay
attention to popular stuff is not equal to blind consumption.
References
Dennis, G (2015) A tennis shoe from 1963 has suddenly taken
the fashion world by surprise [Internet]
Available from:<http://uk.businessinsider.com/why-everyone-is-wearing-stan-smiths
> [Accessed 20 October 2015]
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